Jeff Webb, Who Built a Competitive Cheerleading Empire, Dies at 76

Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and exerted control over almost every aspect of it.

By · · 1 min read

Source: www.nytimes.com

Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and exerted control over almost every aspect of it.

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