John Stamos debated live-streaming his first tattoo at SXSW: Is the future of media ‘life in real-time’?

Actor John Stamos is thinking a lot more about potential opportunities to live-stream these days—be it at New York’s Thanksgiving Day parade, performing with the Beach Boys when he heads to Route 66 for the 100-year anniversary later this year, or even while getting his first-ever tattoo in Austin for SXSW.  “I thought, ‘Oh, we should have live-streamed that,” said Stamos, speaking at the Fast Company Grill at SXSW. “That could have been interesting watching me go through that kind of pain.” As chief innovation officer of Zeam, a startup that lets people stream local TV stations and other content from anywhere, Stamos is excited to bring people an alternative to what he sees as an abundance of homogenized and overproduced content right now. WHAT AUDIENCES WANT “Where do we go for just fresh, authentic content with no agenda?” Stamos said. “We’re giving people freedom to be authentic and to be real—and I think that’s what audiences want right now.” What’s more, Ze