Nespresso knows Gen Z runs coffee now, so it hired Dua Lipa

There’s a brand new hook to Nespresso’s upcoming global advertising campaign: Dua Lipa. The coffee brand, created by Nestlé in 1986, is teasing that the pop star will be featured in a new ad push called “Vertuo World,” which will debut on April 14 and promises to shepherd a new creative direction. Millennial Dua Lipa will star alongside Oscar-winning actor (and baby boomer) George Clooney, who has been an ambassador for Nespresso since 2006. [Photo: Nespresso] A new face for a new generation Adding Dua Lipa to the mix builds on Nespresso’s efforts to lure a coveted demographic, Gen Z. There are around 70 million of them in the U.S. today, a generation that’s still aging into adulthood but already strongly indicating they like the flavor that coffee offers. An estimated 47% of Gen Z consumers report drinking coffee daily, according to food and beverage data insights provider Tastewise. “Gen Z is a generation that is not only going to be the future of the category, but it’s also a