How Barbie became a $1 billion-a-year brand

Barbie became a $1 billion-a-year brand and one of the most iconic toys in history. Now Mattel's crown jewel is facing challenges.

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How Barbie became a $1 billion-a-year brand

Source: Business Insider

Barbie became a $1 billion-a-year brand and one of the most iconic toys in history. Now Mattel's crown jewel is facing challenges.

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